Balanced Scorecard : A Paradigm Measure Of Business Strategy And Firm Performance

  title={Balanced Scorecard : A Paradigm Measure Of Business Strategy And Firm Performance},
  author={Asa Romeo Asa and Navneel Shalendra Prasad},
Due to intensity of characteristics comprised in today’s globalized markets whereby companies face fierce competition on a global scale which compel them to drive strategy to achieve firm performance objectives such as long-term profitability and customer loyalty. Balanced scorecard has become increasingly important strategic management tool that translates visions into profitable actions, particularly focusing on intangible assets such innovation, value chain, employee skills and knowledge… CONTINUE READING

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