Bagged Clustering and its application to tourism market segmentation

Aim of the paper is to propose a segmentation technique based on the Bagged Clustering (BC) method. In the partitioning step of t he BC method, B bootstrap samples with replacement are generated by drawin g from the original sample. The Fuzzy C–Medoids Clustering (FCMdC) method is run on each bootstrap sample, obtaining (B×C) medoids and the membership… CONTINUE READING