Bad is Stronger than Good

  title={Bad is Stronger than Good},
  author={Roy F. Baumeister and Ellen Bratslavsky and Catrin Finkenauer and Kathleen D. Vohs},
  journal={Review of General Psychology},
  pages={323 - 370}
The greater power of bad events over good ones is found in everyday events, major life events (e.g., trauma), close relationship outcomes, social network patterns, interpersonal interactions, and learning processes. Bad emotions, bad parents, and bad feedback have more impact than good ones, and bad information is processed more thoroughly than good. The self is more motivated to avoid bad self-definitions than to pursue good ones. Bad impressions and bad stereotypes are quicker to form and… 
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