Baby, You Can Drive My Car: Advertising Women's Freedom in 1920s America

@article{RabinovitchFox2016BabyYC,
  title={Baby, You Can Drive My Car: Advertising Women's Freedom in 1920s America},
  author={Einav Rabinovitch-Fox},
  journal={American Journalism},
  year={2016},
  volume={33},
  pages={372 - 400}
}
This article examines how understandings of women's new political and social status were constructed in car advertisements that appeared in Vogue during the post-suffrage age, and how the discourse presented in these ads was used to promote ideas regarding women's liberation while also delineating the limits of this freedom. Focusing on cars—a consumer product that was highly associated with mobility and modernity—the article illuminates how ideas of women's liberation were inherently connected… 

The Portrayal of Women in Advertising

The portrayal of women in media advertisements, over the decades, has been about unrealistic body images, sexual objectification, physical beauty, and family roles. These advertisements affect the

Marketing communications in a time of change: mobility providers, safety and women during the interwar period in the UK and North America

  • G. Gladden
  • Business
    Journal of Historical Research in Marketing
  • 2022
Purpose The interwar period was a time of technological and social change. This paper aims to understand how these changes impacted the marketing communication of mobility through the lenses of

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