Baby, You Can Drive My Car: Advertising Women's Freedom in 1920s America

  title={Baby, You Can Drive My Car: Advertising Women's Freedom in 1920s America},
  author={Einav Rabinovitch-Fox},
  journal={American Journalism},
  pages={372 - 400}
This article examines how understandings of women's new political and social status were constructed in car advertisements that appeared in Vogue during the post-suffrage age, and how the discourse presented in these ads was used to promote ideas regarding women's liberation while also delineating the limits of this freedom. Focusing on cars—a consumer product that was highly associated with mobility and modernity—the article illuminates how ideas of women's liberation were inherently connected… 

The Portrayal of Women in Advertising

The portrayal of women in media advertisements, over the decades, has been about unrealistic body images, sexual objectification, physical beauty, and family roles. These advertisements affect the

Can advertising benefit women’s development? Preliminary insights from a multi-method investigation

We examine the interaction effect of country-level aggregate advertising spending and internet access on women’s development. We explain why this interaction effect either enhances or discourages

Marketing communications in a time of change: mobility providers, safety and women during the interwar period in the UK and North America

  • G. Gladden
  • Business
    Journal of Historical Research in Marketing
  • 2022
Purpose The interwar period was a time of technological and social change. This paper aims to understand how these changes impacted the marketing communication of mobility through the lenses of



Fashioning the Feminine: Representation and Women's Fashion from the Fin De Siècle to the Present

The book, examining the relationship between fashion, gender and representation in Britain in the twentieth century, draws on extensive primary research (including oral history). It is the

The Case against the Younger Generation, Literary Digest

  • Literary Digest

Republic of Drivers

    Republic of Drivers, 60; Marchand, Advertising the American Dream, 167, 175. 69 "Ford Ad

    • Vogue

    For another example of an ad that depicted a woman driver while also appealing to men, see "Buick Ad

    • Vogue

    Marriage rates actually rose in the 1920s, especially among those aged 20-24. Fass, The Damned and the Beautiful

      Dodge Ad

      • Vogue

      Flapper Americana Novissima

      • Atlantic Monthly

      Chase Velmo Ad

      • Vogue