BUYER SUCCESS AND FAILURE IN BARGAINING AND ITS CONSEQUENCES

@article{Putthiwanit2011BUYERSA,
  title={BUYER SUCCESS AND FAILURE IN BARGAINING AND ITS CONSEQUENCES},
  author={Chutinon Putthiwanit and Shu-Hsun Ho},
  journal={Australian Journal of Business and Management Research},
  year={2011}
}
This study aims to investigate the process of buyers’ subsequent attitudes and subsequent actions and their relationships depended on the bargaining outcomes. Depth interviews were employed in order to explore the success, the failure, and the consequent actions in dyadic bargaining under the condition of one buyer and one seller. Ten international respondents were invited to be interviewed. Approximately one hour of each interview is taken, while English is the medium of the interviews. After… 

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