BTS as method: a counter-hegemonic culture in the network society

@article{Kim2021BTSAM,
  title={BTS as method: a counter-hegemonic culture in the network society},
  author={Ju Oak Kim},
  journal={Media, Culture \& Society},
  year={2021},
  volume={43},
  pages={1061 - 1077}
}
  • J. Kim
  • Published 6 January 2021
  • Art, Sociology
  • Media, Culture & Society
This study focuses on the BTS sensation, examining how three entities – digital networks, the K-pop industry, and fandom – have engaged in the production of an alternative global culture. Based on a multimodal critical discourse analysis of this rising cultural act, the current study pays attention to the dialectical interaction of digital transformation and cultural subjectivization in the contemporary music ecosystem. By integrating Manuel Castells’ notion of the network society into Stuart… 

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