BSEM estimation of network effect and customer orientation empowerment on trust in social media and network environment

Abstract

This pap er presents a stochastic model that identifies network effect and customer orientation empowerment as strong antecedents of trustworthiness and trust in social media network environment. As Trust is emerging as a critical influencer of consumer behavior in organizations, social media has become the facilitator or the enabler of this influence. This… (More)
DOI: 10.1016/j.eswa.2013.02.020

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