Corpus ID: 55665597

BRAND LOYALTY IN THE TIME OF CRISISCASE OF VOLKSWAGEN IN BOSNIA AND HERZEGOVINA

@inproceedings{Dinarevic2016BRANDLI,
  title={BRAND LOYALTY IN THE TIME OF CRISISCASE OF VOLKSWAGEN IN BOSNIA AND HERZEGOVINA},
  author={Damir Dinarevic},
  year={2016}
}
Abstract: In this study the customers’ loyalty of company Volkswagen will be discussed. The issue is very attractive, since the company was facing crisis being accused for software cheats on pollution checkouts. Since they are present in Bosnia and Herzegovina for many years, and some parts were produced on this area, it is suitable that market of Bosnia would be researched to check how strong loyalty of customers is. The survey was created in order to collect data. In three parts of… Expand

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