BOLD subjective value signals exhibit robust range adaptation.

@article{Cox2014BOLDSV,
  title={BOLD subjective value signals exhibit robust range adaptation.},
  author={Karin M Cox and Joseph W. Kable},
  journal={The Journal of neuroscience : the official journal of the Society for Neuroscience},
  year={2014},
  volume={34 49},
  pages={16533-43}
}
Many theories of decision making assume that choice options are assessed along a common subjective value (SV) scale. The neural correlates of SV are widespread and reliable, despite the wide variation in the range of values over which decisions are made (e.g., between goods worth a few dollars, in some cases, or hundreds of dollars, in others). According to adaptive coding theories (Barlow, 1961), an efficient value signal should exhibit range adaptation, such that neural activity maintains a… CONTINUE READING
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