BLA ( Bipolar Laddering ) applied to YouTube . Performing Postmodern Psychology Paradigms in User Experience Field

Abstract

detailed aspects of the user experience There are several techniques to find this type of information but they use to be focused on the usability of the product rather than the experience of the users. The following paper describes and shows a method to find detailed information from a user experience. BLA (Bipolar Laddering) technique is been conceived… (More)

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