BISE - Call for Papers Issue 3/2013 - BISE and Marketing

Abstract

Electronic media have tremendously changed the opportunities and challenges of marketing. Advertising effectiveness and efficiency can be much better evaluated in electronic media compared to the offline world. Rich data and user interaction enable personalized products, advertising and the individualized management of the customer relationship. New forms… (More)
DOI: 10.1007/s12599-011-0193-1

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Cite this paper

@article{Spann2011BISEC, title={BISE - Call for Papers Issue 3/2013 - BISE and Marketing}, author={Martin Spann and Oliver Hinz and Vandana Ramachandran}, journal={Business & Information Systems Engineering}, year={2011}, volume={3}, pages={399-404} }