B2B e-commerce stages of growth: the strategic imperatives

  title={B2B e-commerce stages of growth: the strategic imperatives},
  author={Caroline Chan and Paula M. C. Swatman},
  journal={37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the},
  pages={10 pp.-}
Stages-of-growth has been the most popular approach used for strategy development and implementation. The major stages of growth models such as C. F. Gibson and R. F. Nolan (1974) have been widely discussed and are particularly useful in understanding the implementation of IS in organisations. These models might be more representative of e-commerce implementation, however, if they took into account more recent IS developments such as B2B e-commerce. Using a case study research undertaken in… CONTINUE READING
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