B2B E-Marketplace Adoption in Agriculture

@article{Zheng2009B2BEA,
  title={B2B E-Marketplace Adoption in Agriculture},
  author={Xiaoping Zheng and Chunxia Wu and Dong Tian and Xiaoshuan Zhang},
  journal={J. Softw.},
  year={2009},
  volume={4},
  pages={232-239}
}
The Internet provides new opportunities and challenges for agricultural product marketing. [] Key Result Furthermore, E-marketplace adoption in agriculture still faces technology and collaboration barriers.

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Rolf A.E. Mueller is a professor of Agricultural Economics at the University of Kiel, Kiel, Germany. He thanks Nicolai V. Kuminoff and Daniel A. Sumner for assistance and suggestions. E-commerce
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