B2B E-Marketplace Adoption in Agriculture
@article{Zheng2009B2BEA, title={B2B E-Marketplace Adoption in Agriculture}, author={Xiaoping Zheng and Chunxia Wu and Dong Tian and Xiaoshuan Zhang}, journal={J. Softw.}, year={2009}, volume={4}, pages={232-239} }
The Internet provides new opportunities and challenges for agricultural product marketing. [] Key Result Furthermore, E-marketplace adoption in agriculture still faces technology and collaboration barriers.
12 Citations
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Rolf A.E. Mueller is a professor of Agricultural Economics at the University of Kiel, Kiel, Germany. He thanks Nicolai V. Kuminoff and Daniel A. Sumner for assistance and suggestions. E-commerce…