Avoidance of Information Technology Threats: A Theoretical Perspective

  title={Avoidance of Information Technology Threats: A Theoretical Perspective},
  author={Huigang Liang and Yajiong Xue},
  journal={MIS Quarterly},
This paper describes the development of the technology threat avoidance theory (TTAT), which explains individual IT users’ behavior of avoiding the threat of malicious information technologies. We articulate that avoidance and adoption are two qualitatively different phenomena and contend that technology acceptance theories provide a valuable, but incomplete, understanding of users’ IT threat avoidance behavior. Drawing from cybernetic theory and coping theory, TTAT delineates the avoidance… CONTINUE READING
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