Avatars Versus Agents: A Meta-Analysis Quantifying the Effect of Agency on Social Influence

  title={Avatars Versus Agents: A Meta-Analysis Quantifying the Effect of Agency on Social Influence},
  author={Jesse Fox and Sun Joo Grace Ahn and Joris H. Janssen and Leo Yeykelis and Kathryn Y. Segovia and Jeremy N. Bailenson},
  journal={Human–Computer Interaction},
  pages={401 - 432}
Existing research has investigated whether virtual representations perceived to be controlled by humans (i.e., avatars) or those perceived to be controlled by computer algorithms (i.e., agents) are more influential. A meta-analysis (N = 32) examined the model of social influence in virtual environments (Blascovich, 2002) and investigated whether agents and avatars in virtual environments elicit different levels of social influence. Results indicated that perceived avatars produced stronger… 
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