Avatar e-mail versus traditional e-mail: Perceptual difference and media selection difference

@article{Lee2009AvatarEV,
  title={Avatar e-mail versus traditional e-mail: Perceptual difference and media selection difference},
  author={Younghwa Lee and Kenneth A. Kozar and Kai R. T. Larsen},
  journal={Decision Support Systems},
  year={2009},
  volume={46},
  pages={451-467}
}
The study investigates how knowledge workers perceive avatar e-mail differently from traditional e-mail, and how they select traditional versus avatar e-mail when different levels of task equivocality and different types of communication direction are present. Three field studies were conducted with knowledge workers who have used avatar and traditional e-mail. This study demonstrates that overall perception toward avatar e-mail is significantly different from traditional e-mail with respect to… CONTINUE READING
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