Avatar-driven self-disclosure: The virtual me is the actual me

Abstract

Considering the importance of self-disclosure in building relationships and bonds, it is vital to investigate how self-disclosure is affected by avatars utilized in many online communities. In this study, we tested a research model that explores how perceived avatar-self similarity affects self-disclosure via different theoretical constructs such as self… (More)
DOI: 10.1016/j.chb.2014.06.019

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