Automobile After-sales Service Management Countermeasures with Customer Value Based

  title={Automobile After-sales Service Management Countermeasures with Customer Value Based},
  author={Zhang Huaige},
  journal={2010 3rd International Conference on Information Management, Innovation Management and Industrial Engineering},
  • Zhang Huaige
  • Published 26 November 2010
  • Business
  • 2010 3rd International Conference on Information Management, Innovation Management and Industrial Engineering
With development of China's economy, automobile is entering ordinary family gradually, automobile after-sales service is undergoing unprecedented development. On the basis of the actual research and analysis the value of automobile after-sales service, this paper propose the management countermeasure of take customer as center, strengthen customer records management and thorough excavation customer lifetime value. 

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