Automaticity of social behavior: direct effects of trait construct and stereotype-activation on action.

  title={Automaticity of social behavior: direct effects of trait construct and stereotype-activation on action.},
  author={John A. Bargh and Mark Chen and Lynette Burrows},
  journal={Journal of personality and social psychology},
  volume={71 2},
Previous research has shown that trait concepts and stereotype become active automatically in the presence of relevant behavior or stereotyped-group features. Through the use of the same priming procedures as in previous impression formation research, Experiment 1 showed that participants whose concept of rudeness was printed interrupted the experimenter more quickly and frequently than did participants primed with polite-related stimuli. In Experiment 2, participants for whom an elderly… CONTINUE READING
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