Automatic vigilance: the attention-grabbing power of negative social information.

  title={Automatic vigilance: the attention-grabbing power of negative social information.},
  author={F Pratto and Oliver P. John},
  journal={Journal of personality and social psychology},
  volume={61 3},
One of the functions of automatic stimulus evaluation is to direct attention toward events that may have undesirable consequences for the perceiver's well-being. To test whether attentional resources are automatically directed away from an attended task to undesirable stimuli, Ss named the colors in which desirable and undesirable traits (e.g., honest, sadistic) appeared. Across 3 experiments, color-naming latencies were consistently longer for undesirable traits but did not differ within the… CONTINUE READING
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