Automatic social comparison: Cognitive load facilitates an increase in negative thought accessibility after thin ideal exposure among women

Abstract

Women are routinely exposed to images of extremely slim female bodies (the thin ideal) in advertisements, even if they do not necessarily pay much attention to these images. We hypothesized that paradoxically, it is precisely in such conditions of low attention that the impact of the social comparison with the thin ideal might be the most pronounced. To… (More)
DOI: 10.1371/journal.pone.0193200

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