Automatic response activation in sequential affective priming: an ERP study.

@article{Eder2012AutomaticRA,
  title={Automatic response activation in sequential affective priming: an ERP study.},
  author={Andreas B Eder and Hartmut Leuthold and Klaus Rothermund and Stefan Robert Schweinberger},
  journal={Social cognitive and affective neuroscience},
  year={2012},
  volume={7 4},
  pages={436-45}
}
Affective priming effects denote faster responses when two successively presented affective stimuli match in valence than when they mismatch. Two mechanisms have been proposed for their explanation: (i) Priming of affective information within a semantic network or distributed memory system (semantic priming). (ii) Automatic activation of the evaluative response through the affective prime (response priming). In this experiment, we sought more direct evidence for prime-induced response… CONTINUE READING

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