Automatic Activation of the Self in a Persuasion Context

@inproceedings{Kenhoveb1999AutomaticAO,
  title={Automatic Activation of the Self in a Persuasion Context},
  author={P. Van Kenhoveb and P. Vlerickc},
  year={1999}
}
  • P. Van Kenhoveb, P. Vlerickc
  • Published 1999
a Anick Bosmans is a Doctoral Candidate, Research Centre for Consumer Psychology and Marketing, Hoveniersberg 24, 9000 Ghent, Belgium. E-mail: Anick.Bosmans@rug.ac.be b Patrick Van Kenhove is Professor at University of Ghent, Faculty of Economics and Business Administration and at the Vlerick Leuven Gent Management School, Department of Marketing, Hoveniersberg 24, 9000 Ghent, Belgium. E-mail: Patrick.VanKenhove@rug.ac.be c Peter Vlerick is Professor at University of Ghent, Faculty of… CONTINUE READING