Authenticity and consumption in the Australian Hip Hop culture

@inproceedings{Arthur2006AuthenticityAC,
  title={Authenticity and consumption in the Australian Hip Hop culture},
  author={Damien Arthur},
  year={2006}
}
Purpose – The purpose of this paper is to investigate the effects that local interpretation and the glocalisation of the Australian Hip Hop culture have on the consumption practices of members, exploring the reasons for such effects, and drawing marketing implications.Design/methodology/approach – Three principal methods of ethnographic research were used: participant observation, informal conversations, and semi‐structured in‐depth interviews.Findings – The findings suggest that symbolic… CONTINUE READING