Authenticity and Consumer Value Ratings: Empirical Tests from the Restaurant Domain

  title={Authenticity and Consumer Value Ratings: Empirical Tests from the Restaurant Domain},
  author={Bal{\'a}zs Kov{\'a}cs and Glenn R. Carroll and David W. Lehman},
  journal={Organization Science},
We present two studies that together test a fundamental yet rarely examined assumption underlying the contemporary appeal of authenticity, namely, that consumers assign higher value ratings to organizations regarded as authentic. Study 1 conducts content analysis of unsolicited online restaurant reviews entered voluntarily by consumers in three major US metropolitan areas from October 2004 to October 2011; the data contain information from 1,271,796 reviews written by 252,359 unique reviewers… CONTINUE READING
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