Authentication in e-commerce

  title={Authentication in e-commerce},
  author={Amit Basu and Steve Muylle},
  journal={Commun. ACM},
In online marketplaces like the Internet, both buyers and sellers face high levels of uncertainty. Concerns about security, trust, authentication, fraud, and risk of loss are often cited as among the most significant barriers to the growth of e-commerce [4]. A particularly important factor feeding the uncertainty is that traditional authentication mechanisms based on physical inspection are not feasible online. Simply automating traditional processes used in the physical marketplace cannot… CONTINUE READING
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