• Corpus ID: 32072984

Augmenting Customer Journey Maps with quantitative empirical data: a case on EEG and eye tracking

  title={Augmenting Customer Journey Maps with quantitative empirical data: a case on EEG and eye tracking},
  author={Rui Alves and Veranika Lim and Evangelos Niforatos and Mon-Chu Chen and Evangelos Karapanos and Nuno Jardim Nunes},
This paper introduces the use of electroencephalography (EEG) and eye tracking in exploring customer experiences in service design. These tools are expected to allow designers to generate customer journeys from empirical data leading to new visualization methods and therefore improvements in service design deliverables. 

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