Audience-specific online community design

@article{Andrews2002AudiencespecificOC,
  title={Audience-specific online community design},
  author={Dorine Andrews},
  journal={Commun. ACM},
  year={2002},
  volume={45},
  pages={64-68}
}
Not all people are easily drawn to the virtual community. Research indicates people of a certain age and lifestyle are indeed reluctant to interact online under any circumstances. 

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