Audience research at the crossroads

  title={Audience research at the crossroads},
  author={Sonia Livingstone},
  journal={European Journal of Cultural Studies},
  pages={193 - 217}
  • S. Livingstone
  • Published 1 May 1998
  • Sociology
  • European Journal of Cultural Studies
While audience research, particularly reception studies, has successfully furthered the diverse traditions from which it developed, there now seems to be some uncertainty about the way forward: audience research is at a crossroads. This article argues that the future agenda should not restrict itself to repeating the cultural studies 'canon' of reception research, but should strengthen external relations between audience research and other domains of media and cultural studies, challenging the… 

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