Audience manufacture in historical perspective: from broadcasting to Google

@article{Bermejo2009AudienceMI,
  title={Audience manufacture in historical perspective: from broadcasting to Google},
  author={Fernando Bermejo},
  journal={New Media & Society},
  year={2009},
  volume={11},
  pages={133-154}
}
The question of what is new about new media has become a central topic of discussion in new media studies.This article frames within that question a historical and comparative analysis of the process of audience manufacture, and attempts to overcome the limitations of previous literature on the internet by situating the discussion within the political economy of communication.The main topics addressed in the ‘blindspot debate’ – the debate regarding the audience as the commodity produced by… CONTINUE READING

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