Audience characteristics and the price of advertising in a circulation industry: evidence from US magazines


This paper investigates the impact of audience characteristics on the newsstand sales, the cover price and the price of advertising in the US magazine industry. Employing a unique data set describing 94 US magazines, a simultaneous equations model estimates the impact of various audience andmagazine characteristics on the price ofmagazine advertising. The… (More)
DOI: 10.1016/j.infoecopol.2003.08.001

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