Audience characteristics and the price of advertising in a circulation industry: evidence from US magazines

Abstract

This paper investigates the impact of audience characteristics on the newsstand sales, the cover price and the price of advertising in the US magazine industry. Employing a unique data set describing 94 US magazines, a simultaneous equations model estimates the impact of various audience andmagazine characteristics on the price ofmagazine advertising. The… (More)
DOI: 10.1016/j.infoecopol.2003.08.001

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