Audience Activity and Television News Gratifications

  title={Audience Activity and Television News Gratifications},
  author={Alan M. Rubin and Elizabeth M. Perse},
  journal={Communication Research},
  pages={58 - 84}
The variable nature of audience activity was examined with a sample of 329 local television news viewers. Instrumental news viewing was expected to be related to audience intentionality, selectivity, and involvement with local news. Hierarchical regression found that affinity, selectivity, and involvement predicted intentionality; pass time motives, perceived realism, and reduced intentionality predicted nonselectivity; pass time motives and reduced affinity predicted distractions; and… 

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