Auction Mechanisms for Efficient Advertisement Selection on Public Displays

  title={Auction Mechanisms for Efficient Advertisement Selection on Public Displays},
  author={Terry R. Payne and Esther David and Nicholas R. Jennings and Matthew Sharifi},
Public electronic displays can be used as an advertising medium when space is a scarce resource, and it is desirable to expose many adverts to as wide an audience as possible. Althoug h the efficiency of such advertising systems can be improved if the display is aware of the identity and interests of the audience, this k nowledge is difficult to acquire when users are not actively interacti ng with the display. To this end, we present BluScreen, an intelligent public display, which selects and… CONTINUE READING
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