Attributional Thoughts about Consumer Behavior

@article{Weiner2000AttributionalTA,
  title={Attributional Thoughts about Consumer Behavior},
  author={B. Weiner},
  journal={Journal of Consumer Research},
  year={2000},
  volume={27},
  pages={382-387}
}
  • B. Weiner
  • Published 2000
  • Psychology
  • Journal of Consumer Research
Two fundamental principles from attribution theory were examined for the role they might play in the psychology of the consumer. They are: (1) perceptions of causality along a stability dimension influence the anticipated likelihood of product satisfaction, and (2) perceptions of causality along a controllability dimension influence judgments of responsibility and retributive actions. Comments about the longevity of an attributional framework, methodological recommendations, and the heuristic… Expand
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