Attribution in Social and Parasocial Relationships

  title={Attribution in Social and Parasocial Relationships},
  author={Elizabeth M. Perse and Rebecca B. Rubin},
  journal={Communication Research},
  pages={59 - 77}
This study examined social and parasocial interaction from interpersonal attribution perspectives. Parasocial interaction is a perceived interpersonal relationship on the part of a television viewer with a mass media persona. We proposed that attributional confidence associated with parasocial interaction would mirror that resulting from social interaction and that personal construct theory and uncertainty reduction theory might add to knowledge about the nature of attributional confidence… 
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