Attribute-based design perceptions and consumer-brand relationship: Role of user expertise

  title={Attribute-based design perceptions and consumer-brand relationship: Role of user expertise},
  author={Abhishek Mishra},
  journal={Journal of Business Research},
  • A. Mishra
  • Published 1 December 2016
  • Business, Art
  • Journal of Business Research

Figures and Tables from this paper

How Attribute-Based Design Perceptions and Consumer-Brand Relationship Affected on Brand Equity?
Consumers act differently in choosing brands. Some like certain brands but some do not. A major reason is the design of products made by brands and the quality of experience. In general, companies
Design perception and consumer-brand relationshipin textile apparel: Mediating role of experiential value and moderating role of openness to experience
Pakistan’s fashion and apparel market has shown comprehensive growth during the last decade. This paper aims to investigate the impact of design perception on consumer based brand equity and examines
Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity
It is concluded that experiential value/user experience is an inevitable mediator between product design perception and CBBE.
Does product design stimulate customer satisfaction? Mediating role of affect
Product design is a dynamic factor that triggers customers’ experiential value which eventually escalates their satisfaction. Therefore, the purpose of this paper is to examine the impact of product
When is the atypical design not penalized? Moderating role of product innovativeness and technological sophistication in consumer’s evaluation of new products
Managerially, this paper demonstrates that innovating firms can influence the perceived value of new products using form and functionality, and marketing managers who launch really new products have strategic freedom of choosing own product design.
Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty
This study aims to use social exchange theory and the principle of reciprocity in proposing a theoretical model to examine the essential but unexplored unique roles of individual customer equity
The missing link in the evolution of product design: a strategy roadmap towards product development success
Purpose The literature on product design/development (PD) has attempted to understand the consumer but has not provided a comprehensive framework for product marketers and designers. Thus, this
Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration
This study provided a solution for enhancing the usability of measure in product management, showing that a measure can be developed using a pluralistic methodology so that the results can be incorporated into the practitioners’ design activities that occur and when the gap between theory and practice is a knowledge production problem.


Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships*
A framework for the creation of design value in consumer products is proposed and represents a significant contribution to the field of design, which has historically been represented as a highly fragmented body of knowledge.
New Product Design: Concept, Measurement, and Consequences
Product design is a source of competitive advantage for companies and is an important driver of company performance. Drawing on an extensive literature review and consumer interviews, the authors
The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on
Seeking the Ideal Form: Product Design and Consumer Response
The physical form or design of a product is an unquestioned determinant of its marketplace success. A good design attracts consumers to a product, communicates to them, and adds value to the product
Consumer Value: A Framework for Analysis and Research
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of
Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?
Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging,