Attribute-based design perceptions and consumer-brand relationship: Role of user expertise

@article{Mishra2016AttributebasedDP,
  title={Attribute-based design perceptions and consumer-brand relationship: Role of user expertise},
  author={Abhishek Mishra},
  journal={Journal of Business Research},
  year={2016},
  volume={69},
  pages={5983-5992}
}
  • A. Mishra
  • Published 1 December 2016
  • Business, Art
  • Journal of Business Research
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26 Citations
Highly Influential Citations
2
Background Citations
6
Methods Citations
2
Results Citations
2

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26 Citations

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