Attribute-based design perceptions and consumer-brand relationship: Role of user expertise

@article{Mishra2016AttributebasedDP,
  title={Attribute-based design perceptions and consumer-brand relationship: Role of user expertise},
  author={Abhishek Mishra},
  journal={Journal of Business Research},
  year={2016},
  volume={69},
  pages={5983-5992}
}
  • A. Mishra
  • Published 1 December 2016
  • Business, Art
  • Journal of Business Research

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