Attitudinal effects of mere exposure.

  title={Attitudinal effects of mere exposure.},
  author={Robert B. Zajonc},
  journal={Journal of Personality and Social Psychology},
  • R. Zajonc
  • Published 1968
  • Psychology
  • Journal of Personality and Social Psychology
The hypothesis is offered that mere repeated exposure of the individual to a stimulus object enhances his attitude toward it. By "mere" exposure is meant a condition making the stimulus accessible to the individual's perception. Support for the hypothesis consists of 4 types of evidence, presented and reviewed: (a) the correlation between affective connotation of words and word frequency; (b) the effect of experimentally manipulated frequency of exposure upon the affective connotation of… Expand

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