Attitudinal Ambivalence: A Test of Three Key Hypotheses

@article{Armitage2000AttitudinalAA,
  title={Attitudinal Ambivalence: A Test of Three Key Hypotheses},
  author={Christopher J. Armitage and Mark T Conner},
  journal={Personality and Social Psychology Bulletin},
  year={2000},
  volume={26},
  pages={1421 - 1432}
}
  • C. Armitage, M. Conner
  • Published 1 November 2000
  • Psychology, Business
  • Personality and Social Psychology Bulletin
This article reports two studies designed to test the hypotheses that lower levels of attitudinal ambivalence are associated with attitudes that are more predictive of behavior, more stable over time, and less pliable. Study 1 (n = 346) employed a prospective design to test the effects of ambivalence on attitude-intention-behavior relationships. Findings indicated that less ambivalent attitudes were more predictive of subsequent behavioral intentions and behavior but were unrelated to attitude… 
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