Attitudinal Ambivalence: A Test of Three Key Hypotheses

  title={Attitudinal Ambivalence: A Test of Three Key Hypotheses},
  author={Christopher J. Armitage and Mark T Conner},
  journal={Personality and Social Psychology Bulletin},
  pages={1421 - 1432}
  • C. Armitage, M. Conner
  • Published 1 November 2000
  • Psychology, Business
  • Personality and Social Psychology Bulletin
This article reports two studies designed to test the hypotheses that lower levels of attitudinal ambivalence are associated with attitudes that are more predictive of behavior, more stable over time, and less pliable. Study 1 (n = 346) employed a prospective design to test the effects of ambivalence on attitude-intention-behavior relationships. Findings indicated that less ambivalent attitudes were more predictive of subsequent behavioral intentions and behavior but were unrelated to attitude… 

Figures and Tables from this paper

Ambivalence and Attitudes
This chapter explores the concept of ambivalence and its relationship to attitudes. Definitions and different measures of ambivalence are reviewed. We present three dimensions on which measures of
Culture and Attitudinal Ambivalence 1 Running Head: CULTURE AND ATTITUDINAL AMBIVALENCE Culture Moderates the Pliability of Ambivalent Attitudes
Ambivalent attitudes are comprised of conflicting components. In response to this evaluative conflict, North Americans are more likely to change high ambivalent attitudes than low ambivalent
Attitudinal Ambivalence and Openness to Persuasion: A Framework for Interpersonal Influence
Our two-stage framework predicts that, during impression formation, individuals who hold ambivalent attitudes toward an issue are influenced by other sources regardless of their perceived reliability
Culture Moderates the Pliability of Ambivalent Attitudes
Ambivalent attitudes are comprised of conflicting components. In response to this evaluative conflict, North Americans are more likely to change high ambivalent attitudes than low ambivalent
Beyond attitudinal ambivalence: effects of belief homogeneity on attitude-intention-behaviour relations
Attitudinal ambivalence extends the traditional unidimensional conceptualization of attitude by acknowledging that people can simultaneously evaluate attitude objects as positive and negative. The
Attitudinal ambivalence refers to holding equivalently strong positive attitudes (ATTPOS) and negative attitudes (ATTNEG) toward the same attitude object. We demonstrate two problems with common
The moderation of ambivalence on attitude–intention relations as mediated by attitude importance
Attitudinal ambivalence has been found to moderate attitude–intention relations. However, no prior work has investigated the mechanisms by which this moderation effect occurs. The present research
Perceived Responsiveness Increases Tolerance of Attitude Ambivalence and Enhances Intentions to Behave in an Open-Minded Manner
Perceived responsiveness reduces the perception that one’s initial attitude is correct and valid, indicating that attitude structure and behavior intentions can be changed by an interpersonal variable, unrelated to the attitude itself.
Feeling Conflicted and Seeking Information
It is believed that conflicted attitudes might also motivate attitude-congruent selective exposure because proattitudinal information should be effective in reducing ambivalence.


Moderator effects of attitudinal ambivalence on attitude-behaviour relationships
Attitudinal ambivalence is generally construed as existing when the same attitude object is evaluated simultaneously as both positive and negative. The present research examined the moderating role
Effects of Attitudinal Ambivalence on Information Processing and Attitude-Intention Consistency☆
Abstract We hypothesize that, when encountering a new or unfamiliar attitude object that has both positiveandnegative attributes, such evaluatively inconsistent information leads toattitudinal
Attitude-Behavior Relations: A Meta-Analysis of Attitudinal Relevance and Topic
The difficulty of finding a relationship between attitudes and behavior is one of the greatest controversies in recent social science research. The purpose of this study was to determine whether
Attitude-behavior relations: A theoretical analysis and review of empirical research.
Research on the relation between attitude and behavior is examined in light of the correspondence between attitudinal and behavioral entities. Such entities are defined by their target, action,
The gradual threshold model of ambivalence: relating the positive and negative bases of attitudes to subjective ambivalence.
This research examined the relationship between the measured and manipulated positive and negative bases of attitudes and the psychological experience of attitudinal ambivalence and the gradual threshold model of ambivalences was advanced.
Attitudes and the Prediction of Behavior: A Meta-Analysis of the Empirical Literature
The relationship between attitudes and behavior has been the topic of considerable debate. This article reports a meta-analysis of 88 attitude-behavior studies that reveals that attitudes
An investigation into the relationship between perceived control, attitude variability and the consumption of two common foods
The study reported here takes its lead from the literatures which emphasize the importance of attitude variability and the role of perceived control over action. Within-person variability and
Response Bias and the Theory of Reasoned Action
Evidence is reviewed that suggests that requiring a person to complete an attitude questionnaire often causes the person to construct an attitude where none existed prior to attitude measurement.
Attitudes Versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects.
Gordon Allport (1954) has described the attitude concept as "the primary building stone in the edifice of social psychology [p. 45]," and the extensive attitude literature in the past 20 years
The theory of planned behaviour and exercise: an investigation into the role of prior behaviour, behavioural intentions and attitude variability
This paper reports a prospective study which applied the Theory of Planned Behaviour (TPB) to the prediction of exercise behaviour over a six-month period. The study addressed a number of issues