Attitudes towards following meat, vegetarian and vegan diets: an examination of the role of ambivalence

  title={Attitudes towards following meat, vegetarian and vegan diets: an examination of the role of ambivalence},
  author={Rachel Povey and Benjamin T. Wellens and M. T. Conner},
Vegetarianism within the U.K. is growing in popularity, with the current estimate of 7% of the population eating a vegetarian diet. This study examined differences between the attitudes and beliefs of four dietary groups (meat eaters, meat avoiders, vegetarians and vegans) and the extent to which attitudes influenced intentions to follow each diet. In addition, the role of attitudinal ambivalence as a moderator variable was examined. Completed questionnaires were obtained from 111 respondents… 

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