Attitudes toward direct-to-consumer advertisements and online genetic testing among high-risk women participating in a hereditary cancer clinic.

@article{Perez2011AttitudesTD,
  title={Attitudes toward direct-to-consumer advertisements and online genetic testing among high-risk women participating in a hereditary cancer clinic.},
  author={Giselle K Perez and Dean G. Cruess and Stacy Cruess and Molly A. Brewer and Jennifer B Stroop and Robin C Schwartz and Robert Greenstein},
  journal={Journal of health communication},
  year={2011},
  volume={16 6},
  pages={607-28}
}
Genetic testing for the breast cancer genes 1/2 (BRCA 1/2) has helped women determine their risk of developing breast and ovarian cancer. As interest in genetic testing has grown, companies have created strategies to disseminate information about testing, including direct-to-consumer advertising (DTCA) and online genetic testing. This study examined attitudes toward DTCA and online testing for BRCA among 84 women at a high-risk clinic as well as additional factors that may be associated with… CONTINUE READING

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