Attitudes toward Facebook advertising

@inproceedings{Lukka2014AttitudesTF,
  title={Attitudes toward Facebook advertising},
  author={Ville Lukka and Paul T. J. James},
  year={2014}
}
The purpose of this study was to provide insight on attitudes towards Facebook advertising. In order to figure out the attitudes towards Facebook advertising, a snowball survey was executed among Facebook users by spreading a link to the survey. This study was quantitative study but the results of the study were interpreted in qualitative way. This research was executed with the help of factor analysis and cluster analysis, after which Chisquare test was used. This research expected that the… CONTINUE READING

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