Attitudes of Young European Consumers Toward Recycling Campaigns of Textile Companies

  title={Attitudes of Young European Consumers Toward Recycling Campaigns of Textile Companies},
  author={Magdalena Grębosz-Krawczyk and Dagna Siuda},
  journal={Autex Research Journal},
  pages={394 - 399}
Abstract The aim of this article was to identify the attitudes of young consumers in Europe toward recycling campaigns of clothing companies. In the article, the results of own empirical research conducted among young consumers from Poland, France, and Spain in the fourth quarter of 2017 are presented. Recycling campaigns implemented by fashion brands, consisting of exchanging old cloths for discount vouchers, are an example of environmentally friendly innovations and fit into the concept of… 

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