Attitudes, perceptions, and trust. Insights from a consumer survey regarding genetically modified banana in Uganda

@article{Kikulwe2011AttitudesPA,
  title={Attitudes, perceptions, and trust. Insights from a consumer survey regarding genetically modified banana in Uganda},
  author={E. Kikulwe and J. Wesseler and J. Falck-Zepeda},
  journal={Appetite},
  year={2011},
  volume={57},
  pages={401-413}
}
  • E. Kikulwe, J. Wesseler, J. Falck-Zepeda
  • Published 2011
  • Business, Medicine
  • Appetite
  • Genetically modified (GM) crops and food are still controversial. This paper analyzes consumers' perceptions and institutional awareness and trust toward GM banana regulation in Uganda. Results are based on a study conducted among 421 banana-consuming households between July and August 2007. Results show a high willingness to purchase GM banana among consumers. An explanatory factor analysis is conducted to identify the perceptions toward genetic modification. The identified factors are used in… CONTINUE READING
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