Attitude towards alternative medicinal practices in wellness tourism market

@article{Meera2019AttitudeTA,
  title={Attitude towards alternative medicinal practices in wellness tourism market},
  author={S. Meera and A. Vinodan},
  journal={Journal of Hospitality and Tourism Insights},
  year={2019}
}
  • S. Meera, A. Vinodan
  • Published 23 September 2019
  • Business
  • Journal of Hospitality and Tourism Insights
Purpose Recently, wellness tourism has gained popularity in alternative medicinal practices. Alternative medicinal practices are mostly endemic and have evolved through generations, transmitted and propagated through formal and informal modes. The purpose of this paper is to investigate the possibility of developing alternative medicinal practices in the wellness tourism market in the context of Kalari practices – oldest martial art system of the world based at Kerala, India. Design… 
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