Attitude Research: Between Ockham's Razor and the Fundamental Attribution Error

  title={Attitude Research: Between Ockham's Razor and the Fundamental Attribution Error},
  author={N. Schwarz},
  journal={Journal of Consumer Research},
  • N. Schwarz
  • Published 2006
  • Psychology
  • Journal of Consumer Research
Attitudes are hypothetical constructs invented by researchers to explain phenomena of interest. Their appeal reflects the common preference for dispositional explanations. Construal models account for the same phenomena without assuming enduring predispositions and are better suited to accommodate a core requirement of any adaptive system of evaluation, namely, high context sensitivity. 
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