• Corpus ID: 119433063

Attitude, Aptitude, and Amplitude (AAA): A framework for design driven innovation.

  title={Attitude, Aptitude, and Amplitude (AAA): A framework for design driven innovation.},
  author={Mohammad Lataifeh},
  journal={arXiv: Physics Education},
  • M. Lataifeh
  • Published 24 July 2018
  • Computer Science
  • arXiv: Physics Education
If creativity is the heart and soul of innovation, design is the main catalyst for this process. To design in a very simple sense, is to move from a certain situation into a better one; this amelioration can manifest in new products, services, processes, or merely by exposing the real problems at hand. Settling on a high momentum as an immersive human-centered method, design thinking has been promoted by many scholars and academic institutions for its strategic potential in solving different… 

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