Attention web designers: You have 50 milliseconds to make a good first impression!

  title={Attention web designers: You have 50 milliseconds to make a good first impression!},
  author={Gitte Lindgaard and Gary Fernandes and Cathy Dudek and Judith M. Brown},
  journal={Behaviour \& Information Technology},
  pages={115 - 126}
Three studies were conducted to ascertain how quickly people form an opinion about web page visual appeal. [] Key Result Thus, visual appeal can be assessed within 50 ms, suggesting that web designers have about 50 ms to make a good first impression.

Evaluating the consistency of immediate aesthetic perceptions of web pages

An exploration of relations between visual appeal, trustworthiness and perceived usability of homepages

The results suggest that all three types of judgments are largely driven by visual appeal, but that cognitively demanding judgments are processed in a qualitatively different manner thanvisual appeal, and that they rely on somewhat different visual attributes.

Are First Impressions about Websites Only Related to Visual Appeal?

It is confirmed that quick and stable visual appeal judgments were made without the need of elaborate investigations and found evidence that this is also true for novelty.

What is beautiful is useful - Visual appeal and expected information quality

Would users, when having a first glance on websites, expect that visually appealing websites contain better information than websites that are less appealing? And if they looked longer, would that

What is beautiful is useful - Visual appeal and expected information quality

It is proved that with a longer exposure time the high visual appeal sites were expected to contain better information than the low appeal ones, although the difference between the two versions decreased somewhat.

User judgements of the online world: factors influencing website appeal and user decision-making.

Websites are an integral part of everyday life but we rarely think about how their visual appeal shapes our responses to them. To understand this relationship, research has outlined a number of

Using Distractor Images in Web Design to Increase Content Familiarity: A NeuroIS Perspective

This study investigates the actual cognitive processes by which users become familiar with the content of websites by adopting a neuroIS perspective, i.e. by theorizing how designers might leverage the biological mechanisms enabling users to recognize web-based content.

Visual appeal of websites: The durability of initial impressions

The results suggest that website evaluations could be made quickly (within 1 second), and the relationships between web page components and user responses remain very consistent when users have no time constraint to evaluate the web page.

Product Web Page Design: A Psychophysiological Investigation of the Influence of Product Similarity, Visual Proximity on Attention and Performance

The results showed a significant effect of distractors’ visual proximity as participants spent more time on products that were near the target stimulus, and distractors that were similar to the focal stimulus positively influenced decisions accuracy.

Predicting users' first impressions of website aesthetics with a quantification of perceived visual complexity and colorfulness

A means is demonstrated to predict the initial impression of aesthetics based on perceptual models of a website's colorfulness and visual complexity based on computational models that accurately measure the perceived visual complexity and colorfulness of website screenshots.



First impressions: emotional and cognitive factors underlying judgments of trust e-commerce

Results indicate that real-time interactivity, but not voice, increased judgments of friendliness and of the trustworthiness of the salesperson, and their implications for e-commerce.

Aesthetics and preferences of web pages

The first impressions of web pages presented to users was investigated by using 13 different web pages, three types of scales and 18 participants, finding four important dimensions: beauty, mostly illustrations versus mostly text, overview and structure.

Psychophysical scaling: Judgments of attributes or objects?

It is argued that psychophysical judgments will be better interpreted by theories of attention that are based in biology or psychology than those (following Fechner) that arebased in classical physics.

What is beautiful is usable

The Product as a Fixed-Effect Fallacy

  • A. Monk
  • Computer Science
    Hum. Comput. Interact.
  • 2004
It is argued here that products should similarly be sampled at random from a well- defined population of products, not selected according to some more or less well-defined criteria.

The beauty of simplicity

How simplicity and beauty affect the user's experience and interpretation of the design, and how this perception may vary according to cultural background, age, and the amount of user experience is presented.

The Interplay of Beauty, Goodness, and Usability in Interactive Products

The nature of beauty is rather self-oriented than goal-oriented, whereas goodness relates to both; both were related to each other as long as beauty and goodness stress the subjective valuation of a product.

Verbal and Numerical Expressions of Probability: "It's a Fifty-Fifty Chance"

It was found that phrasing probability questions in a distributional format rather than in a singular format reduced the use of "50," and events that evoked feelings of less perceived control led to more 50s.

Emotional design : why we love (or hate) everyday things

By the author of The Design of Everyday Things , the first book to make the connection between our emotions and how we relate to ordinary objects--from juicers to Jaguars. Did you ever wonder why