Attention web designers: You have 50 milliseconds to make a good first impression!

@article{Lindgaard2006AttentionWD,
  title={Attention web designers: You have 50 milliseconds to make a good first impression!},
  author={Gitte Lindgaard and Gary Fernandes and Cathy Dudek and Judith M. Brown},
  journal={Behaviour \& Information Technology},
  year={2006},
  volume={25},
  pages={115 - 126}
}
Three studies were conducted to ascertain how quickly people form an opinion about web page visual appeal. [] Key Result Thus, visual appeal can be assessed within 50 ms, suggesting that web designers have about 50 ms to make a good first impression.
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TLDR
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A means is demonstrated to predict the initial impression of aesthetics based on perceptual models of a website's colorfulness and visual complexity based on computational models that accurately measure the perceived visual complexity and colorfulness of website screenshots.
Exploring website gist through rapid serial visual presentation
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