Attention to Magazine Ads as Function of Layout Design

  title={Attention to Magazine Ads as Function of Layout Design},
  author={Leonard N. Reid and H. J. Rotfeld and James H. Barnes},
  journal={Journalism & Mass Communication Quarterly},
  pages={439 - 441}
  • Leonard N. Reid, H. J. Rotfeld, James H. Barnes
  • Published 1984
  • Sociology
  • Journalism & Mass Communication Quarterly
  • 1930s was almost half the number during the 1920's. This was probably a direct reflection upon the suppressed economic climate. The increase in the use of the comic strip technique during the 1930's (Table 2) might be interpreted as an attempt to increase the entertainment, or story telling, aspect of advertising. Furthermore, advertising's increased use of humor from the 1920s to the 1930s alludes to another possible social implication. Not only was the advertiser offering to sell products to… CONTINUE READING
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