Attention in delay of gratification.
@article{Mischel1970AttentionID,
title={Attention in delay of gratification.},
author={Walter Mischel and Ebbe B. Ebbesen},
journal={Journal of Personality and Social Psychology},
year={1970},
volume={16},
pages={329-337},
url={https://api.semanticscholar.org/CorpusID:53464175}
}The role of altcntional processes in voluntary delay of reward was explored by manipulating children's attention to the rewards for which they were waiting in a delay-of-gratification paradigm, and voluntary waiting time was substantially increased when subjects could not attend to rewards during the waiting period.
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